I work best with early-stage and scaling founders who are passionate about their business, committed to long-term success and ready to collaborate on building strong foundations for growth. The best partnerships come from a shared focus on clarity, structure and strategy, and a mutual respect for the process and each other’s expertise.

I partner with ethical founders who aim to create positive change and build businesses that contribute meaningfully to their communities and industries. If you’re seeking thoughtful guidance, honest feedback and a consultant who genuinely cares about your success, we’ll likely be a great fit.

I may not be the right partner if you’re looking for quick fixes, short-term wins or someone who simply follows instructions without offering strategic input. My goal is to help founders build sustainable businesses with purpose and impact.

The initial consultation is a focused discovery call where we discuss your goals, challenges and priorities. You will leave with clear next steps and an understanding of how I can support your journey.  Book a free consultation to see if we’re a good fit.

My work spans multiple sectors including technology, AI, e-commerce, retail and services. I focus on tech startups operating in models such as SaaS, marketplaces and digital commerce, with a core emphasis on business model design, strategy and scalable foundations.

In highly specialised industries such as biotechnology, healthcare or advanced manufacturing, I work with founders who bring subject matter expertise within their field. My role is to help translate that deep knowledge into a viable business strategy and scalable model.

Single projects are usually completed within 4 to 6 weeks depending on scope. Monthly retainers run on an ongoing basis, with regular check-ins and reviews to maintain momentum and accountability.

I have worked with clients in more than 12 countries across the MENA region, Europe and the United States. While I am based in Dubai, my primary focus is on supporting startups and founders across the UAE, Saudi Arabia and the wider GCC. My services are accessible globally through virtual consultations and remote collaboration, with most engagements concentrated within the MENA region.

If you need support with a specific milestone or deliverable, the Single Project plan is ideal. If you are looking for continuous strategic guidance and accountability, the Monthly Retainer is the better fit. We can explore both options during your consultation and identify which structure best supports your goals.

Many founders begin with a single project, such as strategy development or business planning, and later transition to a retainer model for ongoing advisory, execution support and regular performance reviews.

You can explore my services to find the option that best fits your goals, or book a free consultation to discuss your needs in more detail.

Yes, I am a native Arabic speaker and can develop documents such as business plans and pitch decks in Arabic when needed. However, the majority of my work is delivered in English, as it remains the primary language of the business and investment community across the region.